The Web advertising for us must always give to the customer a direct reply: for both immediate achievement of determined targets and when we set ourselves goals of brand visibility. For this reason our agency adopts several planning modalities according to the needs established by the customer.
Pay just when reaching the goal
The performance campaigns are used when we must sell or achieve a result. Costs of setup and production of the creative are our expenses: the customer pays just when reaching the established goal. The campaigns can be cpa (cost per action), cpl (cost per lead) and cpd (cost per download) and are delivered on the major traffic sources such as Portals, Search, affiliation Networks and auction traffic purchased in real time (Real Time Bidding).
Make yourself known by your target
We adopt the brand campaigns when the biggest possible exposition of the brand is necessary. In this case we purchase the traffic by cpm (cost per 1000 impressions) or cpc (cost per click) that guaranteed to have to pay just the effective click and then with the user real contact. The advertisement can be also delivered referring a precise target that can be social/demo, behavior, geographic etc. The delivered campaign channels always will be Portals, Search, affiliation Networks and auction traffic purchased in real time (Real Time Bidding).